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Eat That Frog: Brian Tracy Explains The Truth About Frogs



Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long. Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it.


If You Have To Eat Two Frogs, Eat The Ugliest One First


This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.


If You Have To Eat A Live Frog At All, It Doesn’t Pay To Sit And Look At It For Very Long

The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.


Take Action Immediately


Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.

“Failure to execute” is one of the biggest problems in organisations today. Many people confuse activity with accomplishment. They talk continually, hold endless meetings, and make wonderful plans, but in the final analysis, no one does the job and gets the results required.

For example, if you have ever dreamt of becoming a published author to advance your career, grow your business, or to improve the lives of others, none of those things will happen until you change your desire from a dream to a goal. Even at that point, you still need to take action immediately.


Develop A Positive Addiction


You can actually develop a “positive addiction” to endorphins and to the feeling of enhanced clarity, confidence, and competence that they trigger.


Setting short and long-term goals which will help you experience this “hooked” feeling as the satisfaction of accomplishing each task triggers the brain’s reward and pleasure system.


No Shortcuts


Practice is the key to mastering any skill. Fortunately, your mind is like a muscle. It grows stronger and more capable with use. With practice, you can learn any behaviour or develop any habit that you consider either desirable or necessary.


What is your “frog?” What is the one task that you despise doing each day?


Maybe we can help you with your “frog” by providing expert tax, bookkeeping, accountancy or legal input or advice within your business or home life to enable you to get on and achieve your success.


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