‘Dynamic, Innovative and Original’ the three words that describes the Bell Howley philosophy. So when we were presented with an opportunity to sponsor a young athlete who himself embodies the same principles as our own, there were obvious synergies.
Bell Howley sees sponsorship as involving far more than having a logo on sports equipment or a tracksuit. We believe that our sponsee acts as an ambassador for the Bell Howley brand, with a voice that says, ‘This brand is all about being responsible, empathetic, innovative, can do and full of fun and life.’
We believe that we are unique in the marketplace in aligning our brand with investment in individuals who represent not only our philosophy, but also provides an important contribution to future generations in a politically and economically uncertain landscape.
Bell Howley are delighted to introduce you to our new Sponsee. Please read his story:
“My name is Joshua Landmann, I’m 24 years old and I am a full-time Paratriathlete.
In 2014, I dived into a swimming pool and hit my head on the bottom, which instantly changed my life; I broke my C6 and C7 vertebrae and was paralysed from the chest down. I was hospitalised for 6 months and only many months later did I begin to regain feeling and limited movement in my legs following intense physiotherapy, which continued for a further two years.
My mobility may have changed that day, but my spirit of adventure and inherent determination to live my life had not been quelled and a year post injury, I returned with my family to the ski slopes that I had loved so much before my accident. My competitive side shone through once again and within a year of going back to the piste and after a lot of hard training, I was competing internationally with my sights set firmly on the Winter Paralympics. However, whilst my spirit had not been dampened, my pockets were not deep enough to fund this particular ambition and access to training and financial support were too limited.
Accessibility to everyday training was key and in 2017 I entered a charity triathlon event that celebrates disability; The Superhero Series. I was accompanied by my father and best friend, as well as a wetsuit and daily wheelchair!
This time I felt I had found what I was searching, a sport that enabled me to train locally, with the competitive elements that I thrived on.
British Triathlon were instrumental in providing me with support and advice on accessing triathlon at a competitive level and I was invited to a Talent ID weekend at Loughborough University. I trialled in the pool, on a bike simulator and in a racing wheelchair on the track; without previous training or experience. I am delighted to say that from that day on British Triathlon have supported me in so many ways.
My first competitive season started in Funchal, Madeira in 2018 where I placed third. My second season is all about qualifying for the Tokyo Olympics in 2020 and the training and international races that will put me in with a chance. On 15th June I will undertake the ITU Paratriathlon World Cup in France and thereafter I have my eyes firmly set on gathering enough points and a sufficiently high world ranking to enable me to be selected to compete in Tokyo. It will be tough, but I am more than ready for the challenge.
I am grateful to Bell Howley for providing additional financial support to enable me to get to the races, to accumulate the points and to realise my dream.
Follow my progress as I endeavour to meet the challenge head on and turn adversity into one of the proudest moments of my life so far. I am Josh Landmann – and I know I can.”